LaSelva Organic Espresso

The Italians are much envied by their Northern neighbors. In addition to the pleasant climate and the Mediterranean cuisine, the famous Italian elegance is part of that. The Italians call it ”far bella figura“, which can be translated as ”making a good impression“. This refers to the ability to beneficially present themselves through a well-groomed appearance and a tasteful clothing style. The inhabitants of Milan, Rome, Turin or Florence actually succeed remarkably well. The classical understanding of the ”bella figura“ is not limited to a stylish wardrobe. Also courtesy and a friendly demeanor are part of this concept. Because without any civilized manners even the best suit does not leave a good impression.

The ideal of the ”bella figura“ belongs firmly to the Italian way of everyday life. In many families, the father goes out together with his son to buy his first suit. This event is often celebrated as an important ritual on the way to the adult world. Thus, the awareness of the effect of good clothing is already awakened at an early age. Many Italian fashion brands are trendsetters for the fashion of tomorrow. Elegant fashion products from Italy are popular with women and men around the world. There is a simple reason why the noble thread is so popular even with men. The typical Italian suit cut in a form-fitting way lets its wearer appear masculine and self-confident.

For Italians, clothing mainly is not about the functional things, but about individuality. No wonder that Italian suits are as popular with men in New York as they are in Melbourne and Moscow. And yet, it often does not really work with the ”bella figura“. However, the reason is not the suit or the physique of the wearer. It is rather a matter of attitude. It's not about following the recommendations of the style advisors and about ”wearing clothes properly“. On the contrary. The Italian esprit is not compatible with predefined rules. Elegance should have something casual and effortless. With this realization, the Italians are 500 years ahead of the rest of the world. Already in the early 16th century, Count Baldassare Castiglione wrote his ”Il Libro del Cortegiano“ - The Book of the Court Man. In it he described the characteristics of the perfect courtier. He should have the ability to make even great effort look effortless. Baldassare Castiglione called this ability: ”Sprezzatura“.

Today, ”Sprezzatura“ usually means to make minor, but deliberate neglects when it comes to one's wardrobe. Thus, the suit is worn without a belt, the tie is tied in an uneven way or the buttons on the shirt sleeve are left open. In this way, absolute perfection is replaced by unintentional casualness. Of all the characteristics that are perceived as typically Italian, ”Sprezzatura“ is the most difficult to imitate. In terms of nonchalance, nobody will catch up with the Italians so fast.

But there are also aspects of the Italian way of life that even Northern Europeans can acquire: for example, the ability to enjoy the moment. And that starts with a small cup of caffè. In Italy, this is traditionally espresso. It is enjoyed on the way to work, during a break, after dinner or just as you wish. Espresso is the little break from everyday life. Italians make no compromises when it comes to its preparation. That's why you get a good ”caffè espresso“ even in the sleepiest places. If it still takes a while until your next holiday in Italy, you can also enjoy a caffè espresso at home. Enjoy the Espressos of the organic specialist LaSelva from southern Tuscany.

LaSelva Organic Caffè Espresso impresses with its balanced blend of 70% Robusta and 30% Arabica beans. The fine yet pleasantly powerful aroma is perfect for a little break from everyday life. LaSelva Organic Caffè Espresso is available in a ground version for espresso machines, but also as whole beans. For full enjoyment without caffeine, 100% decaffeinated Arabica beans are roasted in small batches with a lot of sensitivity and craftsmanship. So you do not have to give up your LaSelva Organic Caffè Espresso in the evening.

Espresso should be served in small pre-warmed cups. In southern Europe, fresh water is often served with it. This way, the palate is neutralized and is ready for the wonderful coffee taste. Enjoy the Italian classic in the best organic quality by LaSelva.