Lavera Men Sensitive

Given the many serums, creams and lotions, which are now available for men, one can speak of a small revolution. Still not so long ago skin care and cosmetics were a women’s matter. In Wilhelmine Germany men preferred to have a dueling scar instead of a good complexion. These scars, caused by fencing, were seen as status symbols particularly among students. Some fencers attempted to even enhance the scarring by inserting horsehair or pig bristles. The combination of a perfectly trimmed mustache and a few scars made the ladies serially swoon over. A phenomenon that caused head shaking among foreign visitors around the turn of the century, as J. K. Jerome's book ”Three Men on the Bummel“ entertainingly shows. It surely was not possible to get the Teutons enthusiastic about facial and skin care. Going back further in history, a very different picture is revealed.

In ancient Egypt body care had a high priority in general. Body hair was frowned upon and removed regularly. In the upper class both women and men took baths in goat's milk and cared for their skin afterwards with fragrant oils. Still today Cleopatra is considered the major cosmetic expert of antiquity. However, her male colleagues were in no way inferior to her. Also the Pharaoh (like his staff) edged his eyes with eyeliner and tied a false beard to his chin. The Greeks in turn rather relied on cold baths and massages with precious oils. Especially their athletes enjoyed this treatment. Because the youthful athlete embodied the ideal image of a man in ancient Greece. Even today, one may see that when it comes to ancient statues. The Romans later adopted much of the culture and lifestyle of the Greeks. However, they could not get used to their ascetic training methods. Many men from the Roman upper classes spent more time in front of the make-up mirror than on the sport fields. With butter and barley powder one tried to fight blemishes. After a sweat bath one was rubbed extensively with fragrant oil or rose water by one’s servants. Lip paint and powder were as common among the Romans as wigs of blond Teuton hair.

Particularly cultures, in which men primarily became a talking point by being a warrior, were famous for their high level of body care. Both the Spartans and the Vikings spent much time with hair and beard care. Thus archaeologists found as many combs and hair clips in Scandinavian barrows as axes, spears and shields. But no one appreciated a well-groomed appearance more than the Samurai. The elite warriors of ancient Japan took a bath every day and cared for the hair afterwards with oil. As identification every Samurai carried two swords, which were only put down while sleeping. In addition to his arms, he also carried a jar with rouge in his sleeve. The recommendation for it can even be found in the Hagakure, the code of honor of the Samurai. Its author, Tsunetomo Yamamoto advises to unnoticeably apply rouge when having a pale complexion or having pulled an all-nighter. Admittedly only few men are able to make use of rouge today. And most women find make-up and the like in men rather disconcerting. Pure and cared for skin, however, is a must have. Therefore, men would be wise to invest a little time in their skin every day. The care line Lavera Men Sensitive was developed specifically for the needs of men's skin and contains everything needed for a neat start of the day.

The Lavera Men Sensitive 3in1 Shower Gel with organic bamboo and organic guarana provides sensitive male skin with an extra mild cleansing of skin, hair and face and gives a long-lasting fresh feeling. The mild Sensitive Shaving Foam enables a thorough and gentle shave with organic aloe vera juice, nourishing organic olive oil and bisabolol. Simultaneously, the Shaving Foam prevents redness and skin irritations with soothing organic extracts from green tea, witch hazel and organic bamboo extracts. The Sensitive After Shave Balm with organic bamboo and organic aloe vera combines the properties of an aftershave and a moisturizer. The shaving finish donates freshness and cooling and prevents irritation at the same time. The light texture of the Sensitive Moisturizing Cream provides the skin with long lasting moisture, is absorbed quickly and gives you a fresh and neat look. Organic ginkgo extract has an invigorating and caring effect. The Lavera Men Sensitive Deo Roll-on contains no aluminum salts, but deodorizes with a mild care formula of zinc oxide, bisabolol and bamboo extracts. With the care line Lavera Men Sensitive the modern man can enjoy an uncomplicated all-round care. For a safe, pleasant and fresh skin feeling.