Lavera My Age

People have been enjoying the large, brightly coloured flowers of the hibiscus for thousands of years. The original home of the beautiful flowering shrub is East Asia. Today, however, the more than 600 hibiscus species can be found in almost all tropical and subtropical regions of the world. Because of its magnificent flowers, hibiscus is one of the most popular ornamental and indoor plants. In Asia, the plant also has great symbolic importance. Both Malaysia and South Korea have declared a species of hibiscus to be their national flower. The ”imperishable flower“ symbolizes determination and perseverance. While in China red hibiscus flowers traditionally stand for wealth, splendor and fame, in the western world they are primarily attributed with feminine elegance.

But hibiscus can do much more than just look good. In the Far East, it has been recommended for centuries in folk medicine against colds and circulatory problems, but also against loss of appetite. Hibiscus tea is a popular soft drink in Asia and Northeast Africa. In Asia, a juice is extracted from the flower petals to dye hair and eyebrows black. In addition, hibiscus contains a number of herbal active ingredients that have a positive effect on skin elasticity and skin flexibility. The high concentration of natural acids (citric acid, malic acid, hibiscus acid) have a clarifying effect and can even lighten age spots. That is why hibiscus flower extract is mainly used today in care products for mature skin.

The care series My Age by Lavera also relies on the invigorating effect of hibiscus. The innovative formulation combines organic hibiscus with ceramides of plant origin. My Age is a natural cosmetics series with four high-quality products for a firm and even complexion. The first care step is the My Age Oil Serum. It provides extra intensive care and supports the resilience and elasticity of the skin. The My Age Day Cream is a quickly absorbed cream with a rich formula for a smooth, supple skin feeling. The beneficial My Age Night Cream reduces pigment spots and revitalizes the complexion during sleep. The My Age Eye & Lip Contour Cream firms the eye and lip contours and is particularly gentle on the sensitive eye area. All My Age products can be used individually or together as a system care. The facial care range My Age by Lavera supports mature skin with valuable active ingredients such as organic hibiscus and plant-based ceramides.