Annemarie Börlind System Absolute
Self-confidence is an essential key to professional and personal success, but above all it is also a guide to finding the centre within. There is no doubt that outward appearances have a major influence on the self-esteem of young men and women. The wisdom that true beauty comes from within is not something we are born with and is only the result of a complex development process. While everyone's skin is subject to natural changes over the course of their lives, one's attitude towards oneself can be consolidated and modified throughout one's life. And people who see themselves in a positive light are automatically attractive to those around them.
Whilst social media is a major contributor to this, the need for flawless skin and a beautiful complexion is nothing new. Even in ancient times, people were searching for ways to look youthful and minimise wrinkles. The first surviving skin care products were olive and moringa oil as well as cold creams made from beeswax, olive oil and rose water. Beauty care was already highly valued in the palaces of ancient Egypt. Whether Cleopatra really bathed regularly in donkey's milk is not known for certain. However, donkey's milk baths were indeed a luxurious way to care for the skin at the time. However, this was reserved for the upper classes and was almost unaffordable. Those who did not have the necessary budget could not be squeamish and had to endure facial masks made from donkey saliva. The ancient Romans also believed in the rejuvenating effect of animal substances and applied masks made from calf's blood or ox marrow to the face.
The classic ideal of beauty in the late Middle Ages and the Renaissance was a light, clear pale complexion. This allowed women to show on the outside that they did not have to work in the fields and that they belonged to the nobility or at least to the wealthy class. Regardless of the toxic properties and damage to health, lead creams and mercury mixtures were used to help lighten the complexion. In the 19th and early 20th centuries, the electrical impulses of electric face tightening masks were supposed to help rejuvenate the skin, but could also lead to painful electric shocks and burns. At the beginning of the 20th century, skin creams containing radium were downright life-threatening. A hundred years ago, the radioactive element was still considered a miracle cure for stimulating cell renewal.
Today we know that a beautiful complexion is above all the result of a mindful lifestyle and appropriate care. Premature ageing of the skin can be minimised by consciously taking countermeasures. The undisputed risks include: Constant stress, lack of sleep, too much direct sun as well as smoking and excessive alcohol consumption. A balanced diet, adequate fluid intake, regular exercise and sufficient sleep can help to delay premature skin ageing. It is just as important to take account of the skin's changing needs as we get older. And this is not always easy. At every stage of life, skincare products should be adapted to the current condition of the skin. While regular cleansing and a light but active moisturiser are usually sufficient for skin in its 20s, skin in its 40s needs active support. Slowing skin renewal processes, drier skin and the first hormonal fluctuations require special attention and help.
The System Absolute skincare line from Annemarie Börlind uses green algae extract in an active ingredient matrix from the tara tree to support skin care from the age of 40. Benefit from the synergy effect of the individually coordinated natural cosmetic products. The Reinigungsemulsion in the System Absolute range is a silky liquid that cleanses gently and deep into the pores. Valuable oils have a moisturising effect and leave the skin feeling velvety soft. After cleansing, the Beauty Fluid strengthens, tightens and firms the skin with lady's mantle extract and bitter clover leaf extract. With selected plant-based active ingredients, the System Absolute Tagescreme and Nachtcreme improve the density of the skin throughout the day or while you sleep. Annemarie Börlind dedicates a smoothing eye cream with Persian silk tree extract to the sensitive eye area. The smoothing body butter pampers the skin with soothing moisture from meadowfoam oil and aloe vera. The System Absolute skincare line from Annemarie Börlind improves the elasticity and resilience of skin over 40 and helps to reduce the depth of wrinkles.
