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Annemarie Börlind Hair Care

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The first impression counts. Within seconds, it is decided whether the person opposite of you likes you or not. A well-groomed appearance can be the decisive factor here. Besides the outfit, the personality and the smell, body care is an essential criterion for spontaneous sympathy. Even if the first glance is towards the eyes, processes run intuitively that classify the person opposite of you according to a fixed pattern. According to the experiences that each individual has made, these approaches vary from person to person. What triggers indifference in one person can trigger euphoria in another. But well-groomed hair always plays a role.

Formerly hair was washed with water and common curd soap. This, however, led to dull, non-shiny hair and after every wash the hair had to be rinsed with a diluted mixture of citric acid and acetic acid. It was not before the 19th century that English hairdressers developed shampoos from herbal additives and soap flakes. Foamed up with water it gave the hair a nice smell and shine. With the beginning of the 20th century the first commercial shampoos ware marketed. In 1903 Hans Schwarzkopf started to sell the first powder shampoo in his pharmacy in Berlin. Then in 1927 he developed the first liquid shampoo and thus revolutionized the body care.

The aim of every hair wash is to clean the scalp and hair. While the warm water rinses out the salts, amino acids and ureas that leave the sweat glands, the sebum is massaged out of the sebaceous glands. In addition, skin particles and dirt from the skin and hair dissolve. Shampoo is a complex product. As different as the people are, so different are their hair and the needs of the hair and the scalp. Annemarie Börlind has developed special Shampoos for different hair structures that meet the respective needs.

Annemarie Börlind shampoos pamper your hair with the best that nature has to offer. The Balance Shampoo, with its effective Scalp Care Complex of marine amino acids from brown algae and Octopirox, soothes irritated scalps, relieves itching and reduces dandruff. The Hydro Shampoo, with its Hydro Boost Complex of moisture-activating hyaluronic acid-like red algae and aloe vera, provides your hair with intense moisture and strengthens it long-term. The Repair Shampoo, with its Deep Strength Complex of plant-based keratin and vegan collagen, repairs damaged hair and strengthens the hair structure. Plant-based keratin and vegan collagen replenish damaged areas of the hair, improve elasticity and provide additional protection against external influences. After washing, the hair masks from the Hair Care range provide deep-acting care and protection.

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